| mahoroba organization | Turku 2011 - European Capital of Culture / Helsinki, Finland |
The mahoroba organization will have exhibition, workshop and seminar at Helsinki Design Week and Turku Book Fair to appeal Japanese culture, and assimilate Japanese and Finnish culture. They introduce Japanese lifestyle, design, and culture. Then, they hope Finnish people can experience and feel Japanese culture at the exhibition. The project "mahoroba" named after old Japanese which means a comfortable, great place to be.
At the first year of mahoroba project, they try to make Japanese culture more accessible in Finland. In 2012, Helsinki will be named "World Design Capital", which means Helsinki draw an international attention. They have already had an exhibition in 2011 so that their program will be a part of the event next year.
Last year, the HIRAMEKI exhibition introduced Finnish design and culture to Japanese audiences. With that background, they assume that there is more chance to enhance cultural and design exchange between Japan and Finland. For instance, Heini Riitahuhta had already designed Furoshiki, Japanese traditional towel for a Japanese company; so they will have seminar during "mahoroba" exhibition.
They hope that "mahoroba" will develop design, technical, economic and business relations between Finland and Japan in the long run.
MARUWA Co.,Ltd.、WAJIMA KIRIMOTO、TAMANOHADA SOAP CORPORATION、Yamato-Ogura inc.、Nakagawa Masashichi Shoten Corporation、Nakagawa Woodworks HIRAKOUBOU、DUOMO CO.,LTD. 、HIROCOLEDGE Co.,Ltd.、M.M.Yoshihashi、NOUSAKU、GATO MIKIO CO.,LTD.、Takashi Asayama Design Ltd.、IEDA PAPER CRAFT,INC.、Horie Touki inc. h+ 、KOYO SANGYO Co.,Ltd.、WARASA Co.,Ltd.、Ottaipnu[ch0]、kime、HAKUSAN PORCELAIN、SyuRo
| Date | Program | Subject |
|---|---|---|
| 16 Sep. 2011 | FUROSHIKI seminar | Demonstration of how to use and wrap up Japanese FUROSHIKI as wrapping cloth. |
| 16 Sep. 2011 | Talk show by Heini Riitahuhta | Talk show about design to Japanese product FUROSHIKI by Finnish designer Heini Riitahuhta |
| 17 Sep. 2011 | Open materials by Ms.Machida. | Open materials about Japanese food culture and design provided by Ms.Machida. |
| 17-18 Sep. 2011 | Japanese Café | Serve drink menu and light refreshment so that people can enjoy Japanese atmosphere with beautifully made tableware. |
※All programs are held at the private atelier at Raatimiehenkatu 2, Helsinki
"mahoroba" organization introduces Japanese culture produced by design company bloom Inc. as basis in Tokyo, Japan.
They were founded in July 2010 by people related to the producutiono the magazine medium that makesd Northern Europe a specialty. Through their work, they discuss countless occasions about
http://www.mahoroba.me/index.html
