The artists' challenge to make a breakthrough as a fashion film

The fashion design project "+7HOURS", which was initiated on the occasion of Plovdiv 2019, is an ongoing collaboration between Japanese and Bulgarian artists. In addition to the creation of fashion pieces inspired by kimono and Japanese culture, the project also included the production of a fashion film starring the actress Irmena Chichikova, which was shown at various fashion weeks and exhibitions. They won the "Best Costume Award" at the Sarajevo Fashion Film Festival (Bosnia and Herzegovina). In 2020, the +7HOURS fashion film was nominated for five awards at the La Jolla International Fashion Film Festival (the United States), the Cannes of fashion films. The film was screened at the two-day festival for its respectful approach to traditional Japanese culture and rituals, but also for its inclusion of contemporary elements such as subcultures and technology. Although the project members were not able to travel to the venue, they continue to work with the aim of exhibiting and screening their work in more venues, including Japan.

 

Date: 23 ~ 24 July 2021
Venue: The Lot La Jolla (San Diego, the United States of America)
Artists:
Ayako Kobayashi, Neli Mitewa, Alexander Gerginov, Momchil Tasev, Irmena Chichikova

Live screening of "+7 HOURS"
Date: 23 July 2021
Venue: The Lot La Jolla (San Diego, the United States of America)